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The Bank of Ghana hoped to create public awareness and develop strategies to educate Ghanaian populace about the Re-denomination of the Ghanaian currency. Primetime solely but efficiently created and managed the most successful public education campaign in this country to brand the new currency. This was the famous ‘The Value is the Same’ campaign held in 2006-2008; it was the winner of Gong-Gong Award, Gold Category, for TV, 2006.